Face of h.: Casting Modern Calm

Face of h. is a casting and portrait initiative by Hyde Concept, created to shape the visual identity of h./label.

For Vol. 1, we searched for an individual who reflects the language of engineered calm — presence without excess, structure without noise.

Andhika was selected as the first Face of h., joining the inaugural editorial shoot of h./label Vol. 1 in Bali. His presence became part of how the collection is seen and understood.

More than a model, Face of h. represents alignment — between person, garment, and philosophy.

Through this series, we continue to define what modern clarity looks like in motion.